
This is an absolutely dumb strategy. I can't think of single movie that I have EVER rented that I would have purchased instead if it had been available for purchase a month before. I'm not saying I would never purchase a DVD. If I saw a movie in the theaters, absolutely LOVED it, and knew I'd watch it over and over again, I'd buy it when it came out on DVD. I just purchased two movies for my children for Christmas, both of which met those criteria. Whether they were available for rent had nothing to do with me buying them.
And if it's a movie I haven't seen but really want to see, I don't mind waiting 28 days to rent it. I mean, if time was of the essence, I could have watched it in the theaters months ago. Waiting 28 more days isn't a big deal to me.
The opposite strategy, by the way, has been tried before, too. When my family first got a VCR back in 1985, movies used to be available for rent for months before they were available for sale. Well, I guess you COULD purchase the movie, but you'd have to pay the approximately $150 a movie that the rental stores were being charged. After a few months, once the distributors had sufficiently fleeced the rental stores, the prices dropped to the $20-$30 range.
But then it became apparent that some people really wanted to OWN the movie, not just rent it, so the sale prices for VHS movies, especially big ticket movies, began to premiere in that $20 to $30 range. And eventually all movies dropped into that range.
Blah blah blah. Here's my point: For now and for ever, some movies will be movies we'll want to own, and some will be "renters." And I don't see how this new policy is going to do anything but tick people off. I just don't understand the logic here.