Friday, February 12, 2010

Brand Name Recognition


Yesterday I went to the doctor for some tests (Sorry, not going to get into the gory details on this very public blog). While I was sitting in the examination room waiting for the doctor to come and see me (which is always a bummer--I'm always so excited to get out of the waiting room and to get into the queue, but then I end up back in this room with no magazines and no TV, and I realize that I was better off out in the waiting room), something dawned on me.

My dentist for most of my childhood was Dr. Schneider.

When I moved to the Greater Cincinnati area, I had to choose a doctor from out of the hundreds of primary care physicians. The doctor I chose: Dr. Schneider.

When I had my LASIK surgery done a few years ago, I chose Dr. David Schneider of the Midwest Eye Institute.

Why are so many of my doctors named Schneider? I can't help but wonder if it is a result of the same phenomenon that gives us a dozen different kinds of Cheerios and innumerable flavors of Coke: name brand recognition. Did I choose Dr. Schneider as my primary care physician out of childhood memories of going to the dentist Dr. Schneider. Do I just trust the name now? It IS weird that when I meet someone whose last name is Schneider, the first question I want to ask that person is, "So...what kind of doctor ARE you?"

It's odd, but I'm not TOO terribly worried about it: after all, my current dentist and current opthamologist are NOT named Schneider. If one of them retires, though, I'll no doubt have to choose a new provider from my insurance company's list of providers. And I'll probably start my search in the "S" section.

No comments: